How it Works

Digital Footprint Analysis (DFA) is a feature that cross-checks a user's online presence and activity to help businesses address synthetic identity fraud. DFA uses web APIs and scorecards to verify the presence of online accounts associated with the email and phone number.

DFA can vet social media sites and e-commerce platforms, including:

• Facebook
• Google
• LinkedIn
• Spotify
• Apple
• and more

For a full list of platforms, please contact us at [email protected].

Challenges with OTPs and Confirmation Emails

Confirmation emails and one-time passwords (OTPs) only verify the validity of email addresses and phone numbers (i.e., whether they exist), but they do not verify their legitimacy (i.e., whether they are actively being used by genuine users).

This leaves companies vulnerable to synthetic identity theft, where fraudsters create false identities using a combination of real (stolen) and randomly generated data.

Use-case

DFA is an ideal solution for companies that:

• Have strict user onboarding requirements. The user's legitimacy score can contribute to the success of an account sign-up attempt.
• Run marketing campaigns that reward successful sign-up attempts with free trials or promotional gifts. DFA helps prevent reward abuse.